The social media giant made the deal to bolster its nascent messaging business, which is expanding to include customer-service products that help companies interact with people via chat apps, like WhatsApp and Messenger: Any business knows that when the phone rings, they need to answer it.
Increasingly, texts and messages have become just as important as that phone call — and businesses need to adapt,” Facebook executives wrote in a blog post. Kustomer also offers automated tools so companies can handle easier customer requests using bots. The deal values Kustomer at a little over $1 billion, Bloomberg reported.
Published on November 30, 2020 at 05:29PM